What is an SSL certificate?

SSL certificates are small data files that cryptographically establish an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remains private. The difference between a secure and encrypted website and one that is not is, on a basic level, the little “s” after the HTTP on a URL. This looks like http:// vs https://. SSL stands for “Secure Socket Layer” and it is the best way to let your customers know that their privacy matters. Another bonus to having an SSL certificate is that it helps your optimization. Search engines love a well-secured site. There is a lot of juicy information on the site that helps breaks down the details of getting an SSL and it explains the different levels of security that it offers. (Provide a link back to the SSL certificate page for more details) 

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